Simo Serpola is a Finnish designer who got the formal education in the Aalto University, School of Arts, Design and Architecture
(MA).
Focusing on spatial and product design, his aim is to combine art, science, and technology interactively with the end-user and environment of use.
He approaches designing from a practical standpoint, through conceptual ideas towards a goal-oriented, good-quality, interesting outcome.
His vision of modern and inventive design is based on collaboration as well as respecting the environment and materials.